A History of Partnering
Over the last few years, Adcap has partnered with many other resellers, most often to provide a complete Cisco Phone System solution to their customer. This is typically a win-win arrangement, since the customer gets a great system, Adcap and our Partner both make money, and the Partner is able to keep competitive resellers away from their good customer.
One of the best ways for Value Added Resellers to succeed in today’s current competitive environment is to specialize and become very good at a few key technologies, with a few key vendors. There are many benefits to this focus, which allows small and midsize resellers to bring a high level of expertise to customers in the mid-market. This is one of the ways Adcap has grown successfully year after year.
The problem is, over time, customers always have more than one project, that they are looking to do. As a focused reseller, and a trusted partner to your customer, this is a difficult time, since you know that your customer is going to have to bring in another reseller for this other project. The worry is that your customer may find this new reseller to be be so good, that it puts your relationship in jeopardy.
That’s where Adcap Network Systems can be of assistance to you. Adcap is focused on a few key technologies and solutions, does those extremely well, and stays away from other areas, even when our customers ask us to.
Adcap Focus Areas of Expertise
The things that Adcap does well are listed on our Practice Areas page, and it includes:
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Unified Communications – Voice, Video, Collaboration with Cisco and Digium Switchvox.
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Network Security – Assessment, Deployment, Compliance with Cisco and Trend Micro.
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Virtualization - Applications, Operating Systems, Servers, Storage. Cisco, vmWare, NetApp.
If you have a customer that has an upcoming project, or is looking for assistance in one of these areas, we can partner with you to get it done, without putting your customer relationship in jeopardy. We have a lot of experience partnering with other resellers, and are not a big corporate entity. Furthermore, Adcap is flexible in partnering arrangements, and our people have a lot of experience to bring to the table.
Adcap Partnering Needs
Adcap’s biggest partnering need is getting introduced to new customers, and to new prospects, that we otherwise would not know about. Many of our partners have good, long-term relationships with their customers, and if they bring in another vendor, want to make sure both that the vendor would do a good job for their customer, and that the vendor would make them look good. Everyone at Adcap understands the importance of these relationships.
What is not listed in our Practice Areas page is the types of work we do not do; in fact we partner with other resellers to deliver these services to our customers. A partial list of common requirements that we do not do is:
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Desktop sales and support.
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Printing and document management.
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Application deployment and customization.
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Complex Microsoft server, database, and application deployment and support.
If you already know some of the technology that Adcap specializes in and want us to help you sell, deploy, or support the entire deal we can do that. We also work with resellers and small businesses that have a good customer that needs something we are able to provide, and after the introductions we run with the opportunity on our own and are able to provide the full solution to their customer.
Adcap’s Full Customer Solution Includes
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Assessment of current system.
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Design of upgrade or new system.
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System implementation:
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Product sourcing from authorized vendor channels.
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Deployment and consulting services.
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Training on new system.
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Project Management from kickoff to closeout.
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Financing through vendor captive finance organizations.
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Ongoing support of upgraded system with formal agreement.
Partnering with Adcap for Mutual Success
Adcap Network Systems has an Agent and a Referral program that we have used for years; we have a good track record of partnering with other resellers.
The most popular Partnering that we have been doing with other VAR’s is for Cisco Unified Communications. That is where we have the highest level of experience and certifications. For example, sometimes the right solution for a customer is for the more complex Cisco Unified Communication Manager solution. Other times, the customer requires the Cisco Partner to have either a Cisco Gold or Cisco Unified Communication Master certification, which Adcap has.
For more information on working with Adcap Network Systems, and the Adcap Partnering Program, contact Bryan Bachler, our Partner Program Manager, or Terry Noreiga, VP Sales and Marketing.
Call right now and talk with Bryan or Terry at 877-462-3227. Discover the difference – contact us today.
Last Updated: July 6th, 2010 |
